2024
Panda
A creative pitch for Panda, one of the region’s largest hypermarket chains. Our work reimagined Panda’s identity and positioning, aligning it with a vision of well-being, community empowerment, and modern retail storytelling.
Retail & FMCG
Holistic Well-Being
Know More
A strategic pitch redefining Panda’s role as more than a hypermarket — as a partner in everyday better living.
Pitch — 2024
In 2024, ŌKAI Creative Studio developed a pitch for Panda, aiming to refresh its brand narrative and visual identity. The goal was to present Panda not just as a retail destination, but as a lifestyle partner driving progress in health, affordability, and community growth.
Problem
Outdated perception of Panda.
Despite its strong presence in Saudi Arabia, Panda faced a challenge: being seen primarily as a functional hypermarket with limited emotional connection to customers. In a competitive retail environment, this positioning risked stagnation, leaving space for newer players to capture attention and loyalty.
Solution
Reframing Panda as a lifestyle brand.
We proposed a new identity framework rooted in holistic well-being, affordability, and cultural pride. Our solution positioned Panda as a partner in personal growth and community empowerment. Through a warm, energetic, and human-centered narrative, we demonstrated how Panda could evolve into a symbol of progress and shared prosperity.
Concept
Better Together.
The creative foundation of the pitch was “Better Together.” This concept communicates Panda’s belief in collective progress, celebrating small, everyday choices that add up to transformation. Visually and verbally, it reinforced Panda’s identity as a vibrant, resourceful, and proudly local brand — deeply connected to the people it serves.
More Works
(GQ® — 02)
©2024
FAQ
01
What services do you offer?
02
How does the design process work?
03
Can you work with existing branding?
04
What industries do you specialize in?
05
How long does a typical project take?
06
What do you need from us to get started?
2024
Panda
A creative pitch for Panda, one of the region’s largest hypermarket chains. Our work reimagined Panda’s identity and positioning, aligning it with a vision of well-being, community empowerment, and modern retail storytelling.
Retail & FMCG
Holistic Well-Being
Know More
A strategic pitch redefining Panda’s role as more than a hypermarket — as a partner in everyday better living.
Pitch — 2024
In 2024, ŌKAI Creative Studio developed a pitch for Panda, aiming to refresh its brand narrative and visual identity. The goal was to present Panda not just as a retail destination, but as a lifestyle partner driving progress in health, affordability, and community growth.
Problem
Outdated perception of Panda.
Despite its strong presence in Saudi Arabia, Panda faced a challenge: being seen primarily as a functional hypermarket with limited emotional connection to customers. In a competitive retail environment, this positioning risked stagnation, leaving space for newer players to capture attention and loyalty.
Solution
Reframing Panda as a lifestyle brand.
We proposed a new identity framework rooted in holistic well-being, affordability, and cultural pride. Our solution positioned Panda as a partner in personal growth and community empowerment. Through a warm, energetic, and human-centered narrative, we demonstrated how Panda could evolve into a symbol of progress and shared prosperity.
Concept
Better Together.
The creative foundation of the pitch was “Better Together.” This concept communicates Panda’s belief in collective progress, celebrating small, everyday choices that add up to transformation. Visually and verbally, it reinforced Panda’s identity as a vibrant, resourceful, and proudly local brand — deeply connected to the people it serves.
More Works
(GQ® — 02)
©2024
FAQ
01
What services do you offer?
02
How does the design process work?
03
Can you work with existing branding?
04
What industries do you specialize in?
05
How long does a typical project take?
06
What do you need from us to get started?
2024
Panda
A creative pitch for Panda, one of the region’s largest hypermarket chains. Our work reimagined Panda’s identity and positioning, aligning it with a vision of well-being, community empowerment, and modern retail storytelling.
Retail & FMCG
Holistic Well-Being
Know More
A strategic pitch redefining Panda’s role as more than a hypermarket — as a partner in everyday better living.
Pitch — 2024
In 2024, ŌKAI Creative Studio developed a pitch for Panda, aiming to refresh its brand narrative and visual identity. The goal was to present Panda not just as a retail destination, but as a lifestyle partner driving progress in health, affordability, and community growth.
Problem
Outdated perception of Panda.
Despite its strong presence in Saudi Arabia, Panda faced a challenge: being seen primarily as a functional hypermarket with limited emotional connection to customers. In a competitive retail environment, this positioning risked stagnation, leaving space for newer players to capture attention and loyalty.
Solution
Reframing Panda as a lifestyle brand.
We proposed a new identity framework rooted in holistic well-being, affordability, and cultural pride. Our solution positioned Panda as a partner in personal growth and community empowerment. Through a warm, energetic, and human-centered narrative, we demonstrated how Panda could evolve into a symbol of progress and shared prosperity.
Concept
Better Together.
The creative foundation of the pitch was “Better Together.” This concept communicates Panda’s belief in collective progress, celebrating small, everyday choices that add up to transformation. Visually and verbally, it reinforced Panda’s identity as a vibrant, resourceful, and proudly local brand — deeply connected to the people it serves.
More Works
©2024
FAQ
What services do you offer?
How does the design process work?
Can you work with existing branding?
What industries do you specialize in?
How long does a typical project take?
What do you need from us to get started?