Client
Amici
Category
F&B
The Amici chocolate packaging is a study in understated elegance—minimal in design yet rich in tactile detail. A matte cream box with refined serif typography and the tagline “DISCOVER THE ART OF FINE CHOCOLATE” evokes artisanal craft and European sophistication.
Design shapes perception and creates lasting impressions. More than just visual appeal, it communicates ideas, stirs emotion, and builds trust. Every element—from layout to typography—works together to tell a compelling story.
Amici’s jar packaging brings a modern, elegant twist to chocolate indulgence. Matte black jars with pastel lids—blue for “Celeste Milk” and sage for “Pistachio Crème”—balance sophistication with calm. Minimalist labels, refined typography, and the signature ‘a’ brandmark highlight craftsmanship, while subtle details like “No artificial additives” reinforce purity. It's more than packaging—it’s a sensory experience
The Amici Feuilletine with Mango packaging offers a bold, modern twist on chocolate branding—where playful design meets refined elegance. A vibrant palette of orange, sage green, and cream frames a minimal mango illustration, while vertical typography and striped patterns add energy and contemporary flair. With its clean layout and curated details, the design reflects Amici’s values of purity, quality, and joyful indulgence—inviting customers into a vibrant, elevated taste experience.
