Client
Amici
Category
F&B
The Amici chocolate packaging is a masterclass in understated elegance, seamlessly blending minimal design with a premium tactile experience. The matte cream outer box, adorned with a refined serif logo and the subtle tagline “DISCOVER THE ART OF FINE CHOCOLATE,” evokes a sense of artisanal craftsmanship and European sophistication. Its typography is clean, with generous spacing that enhances the luxurious appeal.
Design plays a crucial role in shaping perceptions and creating memorable experiences. A well-crafted design not only communicates ideas effectively but also evokes emotions, captures attention, and builds trust. From striking visuals to thoughtful layouts, every element of design contributes to telling a unique story.
The Amici jar packaging design redefines chocolate indulgence with a modern, sophisticated twist. Featuring sleek, cylindrical jars in deep black, each piece is crowned with pastel-toned lids—powder blue for “Celeste Milk” and soft sage green for “Pistachio Crème”—evoking a sense of calm and curated elegance. The labels are minimalist yet purposeful, using fine lines and refined typography that aligns with the brand’s premium positioning. The brandmark, a stylized 'a' within a circle, anchors the design on the lids, offering a timeless visual cue that signals craftsmanship and authenticity. Subtle text details—like “No artificial additives. No fillers. Just pure cocoa”—underline Amici’s commitment to purity and quality, while the soft pink background enhances the sense of modern luxury. This packaging isn’t just about aesthetics; it’s about creating an experience. From the moment you hold the jar, the smooth matte textures, balanced color palette, and thoughtful details elevate the act of enjoying chocolate into an intentional, sensory ritual.
The Amici Feuilletine with Mango packaging is a bold, modern take on chocolate branding—where playful design meets a sophisticated color palette. The box features a vibrant combination of orange, sage green, and cream, with a clean, minimal illustration of a mango. The bold typographic logo, set vertically, draws attention and adds a contemporary flair, while the alternating stripe patterns introduce movement and energy, suggesting the light, crisp texture of the feuilletine inside.
The thoughtful layout and warm color scheme evoke freshness and indulgence, while the restrained design language—using just a few well-chosen elements—underscores Amici’s commitment to purity, quality, and refined simplicity. Overall, this packaging invites customers into an experience of joy and discovery, blending artistry with the promise of an elevated taste journey.
