Year
2023
Category
F&B
The packaging design for Salatoush reflects the brand's playful yet refined identity. With bold botanical illustrations layered over diagonal green stripes, the design communicates freshness and vibrancy while maintaining a clean, minimal aesthetic. The use of sleek, modern typography adds contrast and sophistication, creating a strong visual hierarchy that balances organic elements with contemporary flair. This approach not only enhances shelf appeal but also reinforces Salatoush’s core message: “Let’tuce Dip In.
The Salatoush bag design bursts with energy through its colorful, abstract illustrations of vegetables and greens. The composition balances playful shapes—like beets, tomatoes, lemons, and leafy greens—with a contemporary flair, using bold, flat colors in unexpected combinations. The clean white base at the bottom provides breathing room and frames the brand’s name and slogan, “Lettuce Dress It Up,” in an elegant serif font, creating contrast between organic chaos and refined identity. This packaging not only attracts attention but visually communicates freshness, creativity, and a love for real ingredients.
The Salatoush menu design is a bold fusion of clarity and creativity. Organized in color-coded sections—each highlighted with pastel backgrounds and playful illustrations of vegetables—the layout is both visually engaging and easy to navigate. Black-and-white striped borders add a touch of graphic energy, while minimal icons guide the reader through dietary notes and dish highlights. The use of bright accents and clean typography ensures that the experience remains fresh and modern, perfectly echoing the brand’s upbeat, health-forward personality. It’s more than a menu—it’s a visual appetizer.
Salatoush is more than just a salad bar—it’s a bold celebration of freshness, flavor, and personality. Rooted in the idea that healthy food can be exciting and expressive, Salatoush brings a colorful, attitude-driven identity to the world of greens and grains. The brand’s slogan, “Lettuce Dress It Up,” captures its mission perfectly: transforming everyday ingredients into vibrant, crave-worthy meals.
The illustrations play a central role in defining the brand’s visual voice. Each vegetable and fruit is reimagined as a bold, stylized shape—playful yet intentional. From juicy tomatoes to leafy greens, the custom illustrations blend flat color layers with graphic forms to evoke a modern pop-art feel. These elements not only make the packaging and menus instantly recognizable but also bring a joyful energy that reflects the creativity and customization behind every bowl. By turning ingredients into characters, Salatoush creates a visual language that’s fresh, fun, and unmistakably its own..
