Year
2022
Client
Lee Clinton
Category
Home appliances
Midea’s media presence is bold, modern, and dynamic—designed to capture attention and inspire engagement. Through vibrant visuals, clean design, and localized messaging, Midea creates immersive brand experiences that connect with audiences across cultures and markets. This campaign’s gateway installation showcases Midea’s commitment to innovation and its ability to turn everyday moments into extraordinary experiences, making the brand feel both aspirational and accessible.
Midea’s outdoor banners are a bold statement of brand presence, designed to capture attention and spark curiosity. The vibrant color palette, dynamic typography, and playful shapes create an atmosphere of excitement and energy. Each element reflects Midea’s spirit of innovation and fun, inviting passersby to experience the brand as a journey of discovery, joy, and connection. This visual approach makes Midea more than just a brand—it’s an experience that draws people in.
Midea’s social media campaign brings the brand’s journey to life in the heart of Riyadh, celebrating a unique blend of innovation, community, and excitement. With vibrant visuals, engaging language, and a clear call to action, the campaign invites audiences to join Midea for a memorable event filled with fun, exploration, and connection. The campaign’s design highlights the dynamic energy of the city while reflecting Midea’s commitment to delivering moments of joy and inspiration.
By fusing natural elements, earthy tones, and traditional aesthetics with contemporary layouts, this portfolio aims to bridge the gap between nature and digital creativity. It serves as a platform for showcasing personal projects, highlighting a connection to the roots and the unique experiences that inspire each piece of work.
